Technical Proposal Design

Branded proposal submitted by an engineering firm to a city agency in response to a solicitation for a multi-year city water supply contract.

As the lead designer of the firm’s marketing team, I was responsible for the design and production of five reviewer copies and one digital copy of the proposal. Despite the firm’s long-standing relationship with the agency, our goal was to produce a package with visuals that would create a competitive edge against other firms, and appease the reviewers who are tasked with reading dozens of proposals at any given time (while keeping them from skipping straight to the fee section). The diagonals in the cover and slipcase illustrations were designed with the intent of a “kinetic” experience of the reviewer once the binder is removed from the case.

Role: Graphic designer and marketing coordinator

Skills: Visual branding development; packaging design; layout design; vector illustration

Deliverables: Custom printed binder, slipcase, and tabs; icon set; infographics and location maps; digital file in .PDF format